Sugar Bear on Ken Conte’s Bikers and Racism Podcast

Sugar Bear leads the way on the Lichter / Sugar Bear ride from the Broken Spoke County Line during the annual Sturgis Black Hills Motorcycle Rally. Sturgis, SD, USA. August 2, 2009. Photo ©2009 Michael Lichter.
July 7, 2020

Sugar Bear, the legend who has said, "If it ain’t long, it’s wrong" has a very fitting logo of a big red heart with wings. Watch/listen tonight compelling stories and great conversation on the 4ever2Wheels "Bikers and Racism" podcast. Sugar Bear has been building custom bikes and incredible springer front ends out of his Sugar Bear Choppers shop for just shy of 50-years. You can bet this Octogenarian has amazing stories and knows how to tell them. Listening to each other and really understanding where people are coming from is the best thing in these troubled times. Tune in tonight and you can chime in with your own real-time comments on 4ver2wheels Facebook page.

#choppers, @sugarbear, @harleydavidson, #harleydavidson #harleydavidsonmotorcycles, #sturgis, @sugarbearchoppermuseum, #sugarbearchoppers, @sturgisrally, #sturgisrally, @sturgisrallysd, #nikonlove, #nikonlife, #nikonnofilter, @nikonusa

Michael Lichter Photography is a commercial photography business in Boulder, Colorado specializing in all aspects of motorcycling, particularly custom bikes and the biker lifestyle.

You can reach Sean, Michael and Catherine in the studio at (303) 449-3906
View our Terms of Use and Privacy Policy

You can find other great items featuring motorcycle photography by Michael Lichter including books, calendars and more. Visit by clicking the link below:
Visit Amazon